Getting Human Online: Making Your Voice Stand Out on the Social Web
Howard Kang, Ignition Officer BlueFuego Inc
- Explosive growth of the web and the information available to people anytime, anywhere – 40,000% growth in 10 years
- Accessibility to well known people have radically decreased with the use of social media
- Communication is fast and spreads so quickly
- Technology is getting easier – look at the iPad
- the future of the web? – narrow casting and individualization
- social media doesn’t matter, people matter
- when you focus on the shifting technology tools like social media, you take away your ability to stand out
- best practices in Higher Ed are common practices – copying others does not make you unique
- storytelling is NOT the new marketing hotness – it is very old and based on the oral tradition
- Marty Neumeier – check his work – http://www.liquidagency.com/agency/management/mneumeier.php
- People don’t want to be told what to think
- the goal is to help people put words to their experience
- branding is about focus
- the future of marketing is personality – schools can do this
- personality is not what makes you great, it’s what makes you unique
- you are what you publish online – Google never forgets!
- Your brand lives and dies through your community
- get your ear to the ground, there are gems all around you
- Show me, don’t tell me – this makes a huge difference
- cut the barriers of communication everywhere you can
- be available – don’t put up a social media site and then not be there – plug the gaps
- Face to Face + the Golden Rule
- @howardkang – howard@bluefuego.com
- Recommend : 50% informational posts, 25% conversational posts, 25% tangential posts that come back to your brand