As I read my Twitter feed on my smartphone, I believe we are on a tipping point to mobile. More and more websites recognize that I am using a mobile device and are serving up there content for a mobile experience. I really appreciate this feature so I can keep up with trending topics and learn whenever I get a chance. Typically, I read my Twitter feed this while I am waiting for something so accessibility on my mobile device is essential.
Unfortunately, there are many more sites that still don’t provide a mobile user experience.
How does this affect behaviour? I read my Twitter stream for ideas from the people I follow. Many tweets include a URL link to the content that a person wants to share. If the site provides a mobile experience, I read the post/story/article immediately. If there is no mobile experience (I groan inwardly), and resort to favouriting the tweet for reading later. Unfortunately, reading it later is not later that day but more likely later that week or month or never! The lack of a mobile theme results in less effective knowledge sharing.
To you my colleagues, if you have a blog, please consider adding a mobile theme to your blogs and provide a mobile site for your websites. If you think about how your audience and customers are engaging with you on the web, this is no longer an optional feature but a mandatory capability. Mobile is not a smaller experience of your computer screen … it is something different!
Here are some more compelling stories that indicate we are at a tipping point to mobile.
Amielle Lake, CEO of Tagga wrote a blog post in Technoracle titled The Mobile Tipping Point – Five Key Facts
- Smartphone adoption in the US has reached almost 50%
- Adults read more news on their mobile than print
- Global brands are issuing RFPs for Mobile Agency of Record
- Global brands are chanign their DNA to launch truly integrated campaigns
- Social Media is Mobile
- Tablet Sales – 43.6 million in 2011 and expected to double in 2012
- Smartphone Ownership – over 65% of cellphones in the US are smartphones
- Mobile Activations – China expects 1 billion mobile connections by May 2012
- Mobile Shopping – doubled in 2011 over 2010
- Apps & Downloads – both Android and Apple have reached 1 billion app downloads each
- Tablets & e-book Readers – number owned in the US has doubled between Dec 2011 and Jan 2012
- Apple Launches iBook Author and iBooks 2 – optimized for writers and publishers to create in iPad format