Monthly Archives: December 2010

SEMM Forum 2010 Notes 6

By | December 4, 2010

Tweet Getting Human Online: Making Your Voice Stand Out on the Social Web Howard Kang, Ignition Officer BlueFuego Inc Explosive growth of the web and the information available to people anytime, anywhere – 40,000% growth in 10 years Accessibility to well known people have radically decreased with the use of social media Communication is fast… Read More »

SEMM Forum 2010 Notes 5

By | December 4, 2010

Tweet The Path from High School to Higher Ed: Insights into Student Decision Making Suzanne Tyson – President – Studentawards Inc – Free service for students to find scholarships that are suited to them.  Over 1.8 million students have registered over 13 years. Ran a survey of over 2500 high school students … Students… Read More »

SEMM Forum 2010 Notes 4

By | December 3, 2010

Tweet Career Services and Retention: The Academic Connection Tony Botelho – SFU First semester is key to address career and academic goals with students because 2 out of 3 students say the most important reason for attending post secondary is to prepare for a specific job or career or to get a good job. Look… Read More »

SEMM Forum 2010 Notes 3

By | December 2, 2010

Tweet A Framework for Retention – Dr Jim Black Integrated Retention – use a matrix – student risk vs experience risk (factors can be controlled or influenced but not both) Address institutional risk factor – high exp/low student institutional & individual action required – high exp/high student no intervention required – low exp/low student individual… Read More »

SEMM Forum 2010 Notes 2

By | December 2, 2010

Tweet Branding and Recruitment: Two Sides of the Coin Mary Dila Brainstorm Strategy Group Discussion on “what is a brand” example of the Nike swoosh – in itself is not a brand many definitions – needs to fit with the parameters of your institution – gurus talk and write about an “emotional response” to an… Read More »