Wielding Web Technologies to Recruit Students

by | March 5, 2009

Our Web Services team delivered some real cool innovative projects in the past 6 months.  In partnership with our Marketing & Communications and Student Recruiting departments, our team has launched two new approaches to communicating about BCIT and recruiting students to come study here.

Leveraging our public web properties as well as blending social media tools like YouTube, Drupal Blog and Twitter, the team built whatwouldyouchange.ca   and 3 BLOG Nights.  The 3 BLOG Nights initiative is running right now and you should check it out. You can search Twitter using #3bn.   Each year BCIT runs a Big Information Session and Program Expo  to “provide a unique opportunity for people interested in attending BCIT to find out more about BCIT’s full-time programs and part-time courses and programs all in one place, at one time”.  This year we are extending Big Info (which usually runs in one evening) into 4 days/3 nights – 67 hour event by leveraging live blogging, twittering and video shoots all about BCIT, our programs, faculty and most importantly our students!

We have a very talented group in our Web Services team and they are really pushing the boundaries to leverage open source tools to create more attention for BCIT and in turn generate new students!   Great job team and will be checking in regularly on Twitter!

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